Contact:
Rachel Honig
G.S. Schwartz & Co, Inc.,
212.725.4500
rhonig@schwartz.com

Telmar Appoints Mathieu Floirat Regional Manager for Continental Europe

New York, NY (6 December 2010) – Telmar, a global supplier of advertising media information software and services, today announced that Mathieu Floirat has been appointed Regional Manager for Continental Europe. M. Floirat will retain his position in Paris as Executive Director, Telmar Peaktime SAS.

Effective immediately, M. Floirat will assume management responsibility for Telmar’s Continental European Division. M. Floirat’s successes in Telmar’s French operation, including his proven leadership and management skills over his 10 year tenure with the firm, make him the ideal choice for this position.

M. Floirat continues to report to Stanley P. Federman, Chairman and CEO of Telmar Group Inc. Federman said of his appointment, “Mathieu has been a major contributor to Telmar’s success. With his technical knowledge, driving force and dedication to the business, Mathieu was the natural choice to lead the team in Continental Europe.”

In addition to M. Floirat’s management responsibilities for Telmar Paris and Continental Europe, he will be technical champion for Telmar’s TV Planning and Revenue Management systems throughout the Company’s world-wide operation.

An expert in the Yield Revenue Management systems and a seasoned media professional, M. Floirat will continue to expand Telmar’s operation by introducing its full suite of products including Multibasing, Outdoor, Internet, ROI and media and research consultancy services throughout the Region.

About Telmar

Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, digital and print publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For digital and print publishers, broadcasters and outdoor operators, Telmar offers the ability to collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar has offices around the world and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.telmar.com.

• University graduate or equivalent work experience
• Fluency in English and Chinese (written & spoken)
• Knowledge of computer products & systems, including Microsoft Office and Chinese word processing; ability to learn new systems quickly
• Independent, self-motivated and detail orientated; willing to take on new tasks and responsibilities
• 2+ years computer software sales experience
• Experience in the advertising/media research field is an added advantage

Job location: Shanghai, China

Qualified candidates, please detailed resume & expected salary to Careers@telmar.com

Telmar, a leading multinational advertising media planning software and Consultancy Company is seeking for its French Office, Telmar Peaktime SAS, a high caliber candidate for the position of Customer Support Executive who will work closely with Project Managers.

As Customer Support Executive , you will be required to support our European customers in the deployment and use of added-value solutions, to provide customer care assistance in order to address functional and technical issues, provide software training, test and install new versions of software and prepare documentation.

In this challenging, fast-paced role, you will enjoy a strong team culture, work amongst a seasoned group of professionals and be a part of a growing international company.

Requirements:

• University graduate or equivalent work experience
• Experience in the advertising/media industry
• Knowledge of computer products and systems, including Microsoft Office and word processing; ability to learn new systems quickly
• Independent, self-motivated and detail oriented; willing to take on new tasks and responsibilities
• Attentive listener with high sensitivity to customer satisfaction
• Enjoys challenges; problem solving and excellent with mathematical concepts

Travel is required in Europe and abroad. Knowledge of English language is necessary.
Legal Practice:
The position is available immediately.
Job Location: Levallois-Perret
CSD 12 months

Qualified candidates, please send CV to Careers@telmar.com

Question for the Media Guru

I am putting together a media plan with only print media vehicles. I am looking for a guideline as to the minimum media weight that I should be keeping in mind as I work this plan out. Maybe a minimum number of GRPS per month or maybe another measure more suited to print advertising. Another way of saying this is a minimum media weight where my investment makes an impact and is not wasted. A threshhold media weight.

The Media Guru Answer

In print, better to think of what percent of the target do you need to reach and how often in a month. For example, if you want to reach the majority of your target at least three time per month (“50% reach at 3+”), you would build a plan that achieves that. GRPS are less used to establish print levels; the number for a plan that delivers a reach / frequency goal can vary widely, depending on whether you are using broad reach, general coverage vehicle or highly targeted, focused vehicles. Different target groups also build reach in different patterns.

Lorna Long appointed Client Service Director Telmar Media Systems (Pty) Limited

Johannesburg, South Africa (August 4, 2010) – Telmar Media Systems is pleased to announce that Lorna Long has joined as Client Service Director.

Lorna has extensive experience in the areas of planning, research and media insights and has served as an active member of various industry councils and committees, including the AMF and SAARF TAMS Tender Committee. She joins Telmar from her own business, mediaspice and was previously the Head of Business Planning Insights at Mindshare and Planning Director at Media Edge.

“Lorna will make a valuable contribution to the company and clients by maintaining and enhancing our high standards for service, media expertise and thought leadership. She shares the true Telmar spirit, embracing and finding solutions for today’s tough media problems,” commented, Martin Urry, a Director of Telmar Media Systems (Pty) Ltd.

Lorna will also work together with Telmar’s global team in adopting best practices from each market.
Jennie Potter, Telmar Group’s Vice Chairman added, “I welcome Lorna’s commitment to the media industry and believe that she will help to continue Telmar’s long tradition of industry watch-dog, offering advice and guidance to all our clients”.

About Telmar
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For publishers and broadcasters, Telmar offers the ability to collect, store and manage media research for revenue management and optimization. Telmar has offices around the world including and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.Telmar.com

I want to more formally embrace and practice “connections” planning. Do you have any resources or recommendations on where to learn best practices and tactics to help a media team start thinking with a “connections” planning mindset?

Answer: