Survey Data Analysis

Most agencies subscribe to at some syndicated data, whether it be local TV numbers, print, radio, outdoor and at least one standard market consumer study. Telmar loads thousands of syndicated studies around the world and in multiple languages. If an agency or advertiser wants to go deeper than a standard syndicated study, Telmar can help design such a study or load any customized/proprietary data. That proprietary study can then be integrated back into the standard market study. For example, say Purina wants to study more about how people make their pet food decisions; they can conduct a 1000-2000 person survey asking specifically the questions they want answered. Telmar can then integrate that study back into the larger market study for their use, allowing them the benefits of the full study. For example, with Telmar’s Multi-basing technique they can find out what magazines their survey takers are most likely to read without asking 100 questions about magazines.