China

TV Advertising Software

With some markets still watching an average of 30 hours/week, TV is still King and agencies and advertisers have to know how to make best use of the increasing fragmentation and use of playback devices such as PVRs. Agencies can use Telmar for:
• Planning (local or national)
• strategy,
• allocation,
• Ebb and flow
• Local delivery of national plans
• Optimization or
• Local or national planning depending on their market’s data and norms.
Telmar knows that TV planning needs offer differ between markets and therefore ensures that each market has a system that meets the needs of the market. TV systems functionality extends depending on data availability and market norms. Your local regional office can help assist you with laying out a market specific plan.

  • BreakTime for TV
    The Media Planning Suite for TV
  • Promotion Management Suite (PROMO)
    Improve the promotion of internal programs within a TV schedule

    • Featured Product

      Telmar's local market spot television planning and optimization program now provides even greater detail. This TV optimization and reach & frequency planning system uses Nielsen NSI data to produce spot market plans and buys.

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