China

Products & Services for

Media Sellers

Telmar provides a suite of products and services to help media sellers.

  • The Media Planning Advertising Software Suites which allow each media can find its story.  This software wins clients and ensures they reach their on-going campaign goals.
  • Revenue Management Software which allows sellers to better value their properties.  These tools ensure you have a profitable year.
  • Survey Data Analysis

  • ReSearch Guru
    Extract valuable survey data using a simple keyword interface
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    Crosstabbing

  • TNT+ Crosstab
    Crosstabulation analysis tool
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    Segmentation Analysis

  • Chaid Analysis
    Recognize relationships between users and demographics
  • Cluster Analysis
    Group people into similar attitudinal or behavioral types
  • Correspondence
    Graphical correspondence mapping
  • P-Maps
    Graphic display of crosstabs
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    Multimedia Advertising Software

  • All MediaPlanner
    Respondent based media planning
  • FlowMaster
    A media flowchart program
  • Multibasing
    Data integration technique
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    Radio Advertising Software

  • RBP2000
    Radio planning and optimization
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    TV Advertising Software

  • BreakTime for TV
    The Media Planning Suite for TV
  • Promotion Management Suite (PROMO)
    Improve the promotion of internal programs within a TV schedule
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    Outdoor Advertising Software

  • Quantum
    An Out-of-Home Media Research Currency System
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    Print Media Advertising Software

  • MediaPlanner
    Media planning for respondent data
  • Timeplan
    Weekly audience accumulation system
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    On-line Advertising

  • WebPlanner +
    Online advertising campaign analysis tool
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    Revenue Management

  • Adloc
    Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity
  • Deal Pilot
    Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations
  • Forecast Optimization
    Tool that enables users to see a future snapshot of probable client behavior
  • Knowledge Base
    Collects historical booking data for more comprehensive reporting and better planning
  • Outdoor Revenue Management Suite
    Plan, manage and enhance outdoor revenue activities
  • Press Revenue Management Suite
    Revenue increase range from 2 to 5% and ROI can be delivered in less than 4 months
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    Consulting Services

  • Telmar Processing Service (TPS)
    Telmar Media Experts Answer Your Questions and Provide You Reports in Just Hours!
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